DividingPointe - Online Marketing, SEO Management, Analytics and Email

Social SEO is Vital to Small Business

kings33 — Tue, 20 Mar 2012 14:38:05 +0000

An article today on Searchengineland underlines the value of Social SEO, particularly for small businesses.

The article, which includes 8 Social SEO Strategies to Start Using Right Now, points to a number of tactics aimed at social search… meaning that things your social network likes (on facebook, twitter, pinterest, and especially Google+), are getting a boost on your search result pages.

This is really great news for the small business. If I want to go out and buy keywords for a local pet shop, am I going to outspend Petco, PetSmart Walmart and Target? Of course not.

Social Search says, however that links and likes from my network will provide greater search rankings within my network, and all of their networks. So when I like, or check in or tweet about that local store, I’m having a dramatic and targeted effect on my local marketplace through their local networks.

Pinterest Tracking

kings33 — Thu, 15 Mar 2012 13:13:20 +0000

Pinterest is just emerging as “the next social media juggernaut”, so there’s still a lot of work to do for sites to really learn how to track their pinning activity, and its impact on their overall social media commitment.

Mashable’s article today offers a few new easy tricks anyone can use to get a cursory look at what’s being pinned from your own site (or the competition’s for that matter).

They’re also linking over to some examples of early Google Analytics tracking methods.

Why it’s So Hard to Get Noticed on the Internet

kings33 — Tue, 06 Mar 2012 22:45:38 +0000

Check out this infographic from Business Insider.

I’m struggling to comprehend some of these numbers!

2 million blog posts are written every day? It’s amazing anything gets read ever.

This is the generation of content. We make things to show people all day every day, and we all hope our product or our cat video or our witty blog post is going to capture the attention of a grateful nation. It’s data like these that let you know just how hard it is to be the next internet sensation.

Overnight success is the same online as it is in the real world. It takes patience, time, trial and error to achieve greatness, and it’s not some kind of magic, but pure hard work.

Failure to Plan is Planning to Fail

kings33 — Fri, 03 Feb 2012 14:50:19 +0000

There’s an unending number of tactics available to you to market your business online, but if you go in without a plan, how will you know when it’s providing you with value.

So where should you spend your time and money online?

Facebook?
Twtter?
Google+?
Email Marketing?
Search Marketing?
SEO?
Pinterest?

The answer, invariably, is “It depends.” It will depend on your goals, your commitment and your expectations. There is no magic formula that works for everyone and guarantees online success. Every situation is different.

That’s the idea behind DividingPointe. Your needs are unique and specific, and we’ll help you navigate the big markets and the emerging trends to make sure you’re not just adding a new time-suck to your marketing initiatives, but that you create memorable online experience that engages customers and drives business.

To get started, contact us today to set up a free consultation.